Selected work

Brand Standards & Visual Communication

CategoryCreative development

StatusIn progress

Written visual standards, presentation systems, and repeatable content templates that keep materials consistent as more people and more AI tools produce them.

Product & brandTraining & advisory

The challenge

When several people, or several AI tools, produce materials for the same organization, the look and voice drift. Colors change slightly, logos get stretched, and slide decks stop resembling each other. The fix is a standard that is written down clearly enough for a person or an assistant to follow.

The approach

I document brand standards the same way I document writing standards. Colors, type, logo use, layout rules, and tone are written as instructions with examples, so they can be loaded into an AI workflow and checked against in review.

The development

Brand standards in use. Written standards for color, type, logo, layout, and tone feed templates and AI instructions, which produce finished decks, collateral, and documents. Finished pieces are reviewed against the standard. StandardsColors and typeLogo and layoutToneWorkflowsTemplatesAI instructionsExamplesFinished piecesDecksCollateralDocumentsReviewed against the standardThe same rules, whether a person or an assistant makes the piece.
Brand boards, presentation templates, and examples of collateral produced from the standards will be added here.

The deliverables

Deliverables will be listed here.

Results

Results will be documented here.

Have a project in mind?

Whether you're exploring AI for your organization, building a knowledge system, creating training resources, or looking for a speaker, I'd welcome a conversation.

Let's talk